Introduction

An elevator pitch is a short summary of your business. It’s typically used as an introduction to establish who you are and what you do. The idea behind an elevator pitch is that you would be able to deliver it during a ride on an elevator, so it needs to be short and memorable enough that someone could remember what they learned about your company by the time they reach their floor.

An elevator pitch is a quick introduction of your business concept that helps potential clients get an idea just from a few sentences.

An elevator pitch is a short introduction of your business concept that helps potential clients get an idea just from a few sentences. It’s used to help potential clients get an idea just from a few sentences, and you need to be able to deliver your elevator pitch in a short amount of time.

Elevator pitches should include:

• The problem you’re solving (what makes it unique?)
• The solution(s) offered by our product or service (what makes it better than competitors’ offerings?)

You want the listener to walk away thinking “Wow! That was really interesting! I need to contact them.”

Before you begin writing your elevator pitch, think about the essential points that you want to get across.

Before you begin writing your elevator pitch, think about the essential points that you want to get across.

• What is it? (What do you do?)
• Why does it matter? (What makes it unique and different from other products/services?)
• How does it work? (The key benefits of using this product/service)

How to write an elevator pitch

• Keep it to two or three sentences. An elevator pitch is not a complete sales pitch. It’s a quick way of introducing yourself and what you do, with the goal of getting the other person interested in learning more about you and your work.
• Use a conversational tone. Write as if you were talking to someone in person! You want this pitch to sound natural and easygoing, so don’t worry about formalities like “I”, “he”, etc.; just speak from the heart in whatever way feels most natural for you personally (unless it’s inappropriate)
• Don’ts use industry=specific terminology unless absolutely necessary: If there’s an industry=specific word or phrase that needs explaining, try using simpler language instead; otherwise stick with general terms like “business” rather than referring specially as a “law firm.” The goal here isn’t just clarity but also making sure that whoever hears your pitch understands what kind of work they could expect from working with someone like yourself after only hearing a few sentences.

Practice your pitch until it feels natural and easy.

To create a great elevator pitch, you need to practice it until if feels natural and easy. The more you practice, the easier it will be for you to remember what to say if someone asks for your “elevator pitch”

You can start by practicing in front of a mirror or with family members or friends. Then move on to colleagues at work. Once they’ve heard your pitch, they will probably have some suggestions that could help improve its effectiveness as well as make sure they understand exactly how the company fits into it.

How to deliver an elevator pitch

• Be confident.
• Be prepared.
• Be brief and to the point
• Stay friendly and enthusiastic throughout your pitch, even if you’re nervous!

Conclusion

The best elevator pitches are brief and well-crafted. They tell your story in a compelling way, while capturing your audience’s attention with a sense of urgency. They key to creating an effective pitch is to practice what you’re going to say before delivering it in front of an audience. Smile, relax, be natural, and have fun!